Where is the first place you look when you want to find some information fast? Exactly: you go online. And so does everybody else. Hundreds of millions of times a day.
A couple of stats, for you stat lovers out there: 95% of business-to-business purchases start with an online search. Now, here’s the scary one: 68% of searchers don’t look past the first page of results! So, while search engine marketing is the most powerful tool in an online marketer’s toolbox, it’s critically important that your company or brand be at the head of the line when your customer starts shopping and looking for answers.
We all know that from the minute someone types a keyword into a search engine, the experience is a very personal one; it’s different for everybody. That’s why we start with a deep, comprehensive review of your target customer: it allows us to understand how they use search tools.
Today, search engine companies are devoting massive resources to discovering and refining new ways of serving up what people are looking for. They’re analyzing searchers’ behaviors and preferences in order to enhance the user experience. It’s not just about keywords; it’s about engagement.
Our in-house experts are themselves innovators in this ever-changing, often incredibly complex mixture of art and science. We’re constantly uncovering and developing new strategies and techniques for ensuring that our clients always end up on top in the struggle for search dominance.
Whether you want to increase awareness or acquire more customers, every dollar spent must yield more targeted visitors — people who are (a) interested in what you have to say, and (b) motivated to take action. We leverage market data insights, along with a deep understanding of your site’s visitors, to build a custom solution that will yield more than just traffic; it will yield tangible results for your business.
Our Search Engine Optimization (SEO) solutions represent the next step in the evolution of search: the user. We deliver industry-leading practices in site optimization while harnessing the emergence of social media (consumer-generated content). Our ROME™ SEO solutions increase qualified traffic, enhance brand awareness, and provide the competitive edge to rank at the top of major search engines.