What is the ROME process?
The ROME process is a unique assessment of your current online marketing profile. It serves to invite further discussion on how to improve online visibility, increase internet lead generation, and convert online leads into real-world sales.
Below are three basic questions and answers regarding online marketing in the web 2.0 era. Though they may seem simple at first glance, implementing cost-effective practices to increase business value can be difficult.
1) How do potential customers find us online?
Words! Essentially, a unit of language runs the greatest technological invention of our time. Via search engines, customers use words to find and interact with your company. Online marketing materials that aren’t optimized for both users and search engines severely limit visibility and greatly diminish lead generation.
Figure out what’s working and change what isn’t.
Search engine metrics can easily show where an online marketing strategy works and where it fails. A comprehensive page-by-page examination process identifies and separates effective and ineffective pages, enabling the development of targeted solutions which will produce the maximum return on marketing investment. The ROME score (see page 2) summarizes this untapped potential.
2) Are industry competitors beating us at online marketing?
Understanding how competitors market online is another key component to expanding your online presence, discovering new leads, and gaining market share. Search engine metric analysis of industry competitors will reveal opportunities for strategic, cost-cutting improvements.
Adopt a comprehensive, winning search engine strategy.
Industry success requires knowing your competition, both in the real world and online. Because search engine placement is extremely competitive, identifying underutilized industry key words provides a cost-effective way to increase visibility and produce new leads. We can provide you with metric data detailing the top traffic sources for your competitors.
3) How can we turn online leads into paying customers?
95% of all industrial buyers use Internet research to choose new business relationships. Taking the initiative online creates daily opportunities to build business relationships that trade shows can only deliver a few days out of the year.
Grow leads into customers with engaging online interaction.
Success online demands a careful balance of search engine placement and compelling user experiences. Available around the clock every day are carefully crafted online marketing materials which, when combined with affordable new contact management tools, can provide new business opportunities at an exponentially lower cost per contact when compared to trade shows.