How do potential customers find us online? Words. A unit of language essentially runs the greatest technological invention of our time. Via search engines, customers use words to find and interact with your company. Online marketing materials that aren’t optimized for both users and search engines severely limit visibility and greatly diminish lead generation.
Are industry competitors beating us at on-line marketing? Understanding how competitors market online is another key component to expanding your on-line presence, discovering new leads and gaining market share. Search engine metric analysis of industry competitors reveals strategic, cost-cutting improvements.
On the web content is king. The challenge is that organizations typically don’t understand why. In most cases these organizations spend their resources promoting their websites through acquisition channels and neglect optimizing the conversion opportunities provided to their visitors. Monitoring engagement at the point site entry allows you to measure effectiveness.
How can we turn online leads into paying customers? 95% of all industrial buyers use Internet research to choose new business relationships. Taking the initiative online creates daily opportunities to build business relationships that trade shows can only deliver a few days out of the year.